Move to Israel now, new private campaign tells diaspora Jewry

The campaign calls for Jews to commit ‘Davka’ (doing the opposite of what they are told) and move to Israel now.

 Olim promoting aliyah as part of Belong's campaign. (photo credit:  Delouya Raphael)
Olim promoting aliyah as part of Belong’s campaign.
(photo credit: Delouya Raphael)
Diaspora Jewry are being encouraged to move to Israel immediately in a new campaign launched by Belong, the first-ever private company for immigration to Israel, on Tuesday. The campaign was said to be a direct response to Hamas’s October 7 attack.

The campaign features a video starring olim hadashim (new immigrants in Israel) from around the world, urging their fellow Jews to follow their decision in relocating to Israel.

Starring Jews from Argentina, Belgium, Canada, Ethiopia, France, Kyrgyzstan, and the US, the video calls on Jews to calling on Diaspora Jews “Davka now” (the Hebrew word for doing the opposite of what others tell you to do). The immigrants, including Yityish “Titi” Aynaw, an Ethiopian-Jewish model and former Miss Israel, and some who moved after the Oct. 7 attacks, told Diaspora Jews that Israel needs them now no less than they need Israel.

“When so many people are chanting ‘from the river to the sea, and want to see Israel without Jews, we are all calling on you to relocate to Israel,” the olim said. “When so many people want us to be extinct, we will strengthen our roots. Davka, now. They want to weaken us? We will grow stronger. Davka, now! We all moved to Israel, and we are calling on you to do the same. Davka, now.”

 An El Al Boeing Dreamliner is prepared for its next flight at Ben Gurion Airport last month. (credit: TOMER NEUBERG/FLASH90)Enlrage image
An El Al Boeing Dreamliner is prepared for its next flight at Ben Gurion Airport last month. (credit: TOMER NEUBERG/FLASH90)

About Belong and the services they offer

Belong offers up-to-date information, verified resources, and personal assistant services designed to simplify immigration to Israel and to improve assimilation into Israeli society.

The company claimed that it considers itself more than a business, but rather a social enterprise dedicated to promoting the idea of Israel as a homeland for all Jewish people.

Belong claimed that they sought to fortify the connection of Diaspora Jews to Israel, and help new immigrants find deeper meaning by helping to build the Jewish homeland.

Citing the growing trends in global antisemitism, Belong claimed that their mission was more relevant now than ever.

“The last few months have kindled feelings of shared destiny among Diaspora and Israeli Jews alike and heightened the need to unite and connect with Israel. We foresee that people will once again feel a sense of mutual responsibility; this has always been the secret of Jewish resilience, survival, and success,” said Gilad Ramot, the founder and chairman of Belong. “Since the beginning of the war, the importance of Jewish immigration to Israel has never been greater: there are those who challenge Israel’s right to exist, our enemies wish to destroy us. No one can deny the positive impact of immigration on the strength and fortitude of Israeli society, the State of Israel, and the Jewish people as a whole.”

Working alongside the Jewish Agency, Belong claimed to offer specialized, tailored tools designed to support immigrants from the most practical bureaucratic tasks to personalized itineraries, employment and housing assistance.

Belong’s support services start with its digital platform, featuring an interface with updated information about opportunities for new immigrants and visitors.

The organization also stated they provide clients with expert consultants in the fields of immigration and integration, as well as personal support to deal with every issue, from bureaucratic challenges to advice on navigating daily life in Israel.

Belong additionally will offer paid services  for those who prefer relying on a personal assistant during the first stages of their Aliyah journey.

In an additional effort to support new immigrants, Belong will also provide short-term Israel experiences such as job internships, educational opportunities and volunteer positions, including helping respond to the impacts of Oct. 7.

“Our seasoned experts will help people navigate the entire Aliyah process, from initial application to final acclimation,” said Belong CEO Eilon Gilad. “We believe that stepping into Israel is the easy part of integrating into the society is the challenge. Belong will work in Israel and around the world to help Diaspora Jews integrate into Israeli society and to strengthen their connection to the tribe.”


 

Virtual meeting between Blinken, Sullivan, Dermer and Hanegbi exposes just how much sides are on ‘completely different pages’ regarding potential op in southernmost Gaza city

 

File: From left to right: Strategic Affairs Minister Ron Dermer, US Secretary of State Antony Blinken and National Security Council chairman Tzachi Hanegbi at the State Department in Washington on March 7, 2023. (Antony Blinken/Twitter)

File: From left to right: Strategic Affairs Minister Ron Dermer, US Secretary of State Antony Blinken and National Security Council chairman Tzachi Hanegbi at the State Department in Washington on March 7, 2023. (Antony Blinken/Twitter)

A virtual meeting on Monday between US and Israeli officials to discuss a potential IDF ground operation in Rafah was reportedly marked by tensions and accusations as Washington expressed deep skepticism over Israeli plans to operate in the southernmost Gaza city.

The two-hour video call between US National Security Adviser Jake Sullivan and US Secretary of State Antony Blinken on the American side and Strategic Affairs Minister Ron Dermer and National Security Adviser Tzachi Hanegbi on the Israeli side was extremely “harsh,” a Tuesday Channel 12 report claimed, stating that it showed the US and Israel are on “completely different pages” when it comes to Israel’s planned operation in Rafah where Jerusalem says four Hamas battalions remain.

The US representatives expressed deep concern about the threat of famine in Gaza and were highly critical of the IDF’s plans for Rafah, saying its evacuation proposal for the million-plus noncombatants in the city was unimpressive and not implementable.

Offering Hebrew translations of the alleged English conversation, Channel 12 reported that Sullivan told the group: “You’re going to be responsible for the third famine crisis of the 21st century. That is not something we can accept as partners.

Blinken was said to tell Dermer and Hanegbi that “according to the pace of your operations, it will take you four months to evacuate Rafah.”

The Israeli officials were quoted as not having anything to say regarding the US critiques other than reiterating their belief that Hamas cannot be dismantled without the IDF going into Rafah.

Palestinians inspect the ruins of a residential building after an Israeli airstrike in Rafah, southern Gaza Strip, March 29, 2024. (AP/Hatem Ali)

Sullivan reportedly responded: “If you don’t have a proper plan for the day after, nothing will help you in dismantling Hamas. Not [operating in] Rafah, and not anything else.”

Essentially, Channel 12 summed up, the US representatives on the call made clear that if Israel wants any kind of American green light for an operation in Rafah, it needs to provide a viable “day after” plan for the post-war management of Gaza along with a credible evacuation plan for Rafah.

In a joint readout issued following the meeting on Monday, Israel agreed to take into account US concerns regarding Rafah and also agreed to hold a follow-up meeting in-person in Washington next week.

The sides “agreed that they share the objective to see Hamas defeated in Rafah” during the two-hour meeting, the US readout said.

Prime Minister Benjamin Netanyahu said during a press conference on Sunday evening that he had “approved the IDF operational plan for Rafah. The IDF is prepared for the evacuation of the civilian population and for the provision of humanitarian assistance.” He has made such declarations several times, though, in recent months; and it remains unclear whether any IDF operation in Rafah is imminent, given that the army has withdrawn the vast majority of its troops from Gaza.

Netanyahu added that “this is the right thing both operationally and internationally. This will take time but it will be done. We will enter Rafah and we will eliminate the Hamas battalions there for one simple reason: There is no victory without entering Rafah and there is no victory without eliminating the Hamas battalions there.”

Palestinian children sit on a hill next to tents housing the displaced in Rafah in the southern Gaza Strip on March 30, 2024. (MOHAMMED ABED / AFP)

The US-Israel inter-agency meeting was supposed to have been held in-person last week but was delayed after Netanyahu refused to send his top aides to Washington in protest of the US decision to allow the passing of a UN Security Council resolution that called for a temporary ceasefire and hostage release without explicitly conditioning the former on the latter.

The US maintains that such an incursion will not advance Israel’s war aims because it will lead to even more civilian casualties, cut off the delivery of humanitarian aid that is hubbed in Rafah, further isolate Israel internationally and harm Israel’s long-term security. Moreover, US officials have told The Times of Israel that Washington doesn’t view Israel’s aim of evacuating that many Palestinians as realistic, arguing that there is nowhere left in Gaza to which civilians can safely evacuate and shelter.

Two senior US officials told The Times of Israel last month that Washington envisions Israel focusing instead on securing the Egypt-Gaza border, preventing the smuggling of weapons that have allowed Hamas to re-arm between wars with Israel.

Jacob Magid contributed to this report.


WASHINGTON (JTA) — The Biden White House expressed its “outrage” over an Israeli drone strike Monday that killed seven aid workers with the World Central Kitchen and said the Israeli military must improve its coordination with groups delivering humanitarian assistance.

“We were outraged to learn of an IDF strike that killed a number of civilian humanitarian workers yesterday from the World Central Kitchen, which has been relentless in working to get food to those who are hungry in Gaza,” said National Security Council spokesman John Kirby at the daily reporters’ briefing at the White House on Tuesday afternoon.

Asked if the White House was joining other world leaders who condemned the bombing, Kirby said yes.

“By saying we’re outraged, you can fairly conclude we are condemning the strike,” he said.

The killing and the outcry it has stirred, even among supporters of Israel, could mark a turning point after months of pressure on Israel to do more to allow the entry of humanitarian aid into Gaza. Humanitarian aid groups have warned that the enclave is on the verge of large-scale famine, a crisis almost sure to worsen as multiple aid providers announced in the wake of Monday’s strike that they would pause operations in Gaza.

Anera, an organization that for years has delivered assistance to Gaza Palestinians, and the United Arab Emirates suspended deliveries. A boat with 240 tons of food for Gaza turned back to Cyprus on Tuesday, following the attack and World Central Kitchen’s announcement that it was pausing operations in Gaza,

“As it stands, currently delivering aid puts not just humanitarian workers at risk but also those who are receiving the aid,” Anera said in a statement. “Our team in Gaza has determined that at this point the risk of actively delivering aid is far too great.”

Kirby said the investigation Israel has promised must be “as transparent as possible” and said the Biden administration wanted to see changes soon.

“The IDF must do much more to improve deconfliction processes so that civilian and humanitarian workers are protected,” he said.

And in a solemn statement earlier in the day, Secretary of State Antony Blinken said the killed aid workers “show the best of what humanity has to offer when the going really gets tough. They have to be protected. We shouldn’t have a situation where people who are simply trying to help their fellow human beings are themselves at grave risk.”

Israeli officials have acknowledged responsibility for the strike, have apologized and are promising changes. Israel’s defense minister, Yoav Gallant, said in a statement that he would elevate consultation between Israel’s security establishment and aid organizations, promising to “promptly open a joint situation room – a platform that enables coordination between the IDF’s Southern Command and international organizations vis-à-vis the distribution of aid.”

The delivery of assistance until now has been coordinated with a division of the Israeli military that is not part of the offensive command structure of the war. Bringing in the Southern Command would connect assistance organizations more directly with the military officials ordering strikes.

On Tuesday, Israeli Prime Minister Benjamin Netanyahu apologized for the strike, following an initial statement in which he accepted responsibility. “Israel deeply regrets the tragic incident which claimed the lives of seven humanitarian aid workers,” Netanyahu said in a statement. “Our hearts go out to their families and to their home countries.”

Israeli President Isaac Herzog spoke with World Central Kitchen founder Jose Andres and “expressed his deep sorrow and sincere apologies over the tragic loss of life of WCK staff,” according to a statement.

In his remarks, Kirby noted that this was not the first incident in which aid workers were caught in the line of fire. “Setting aside this incident, because this isn’t the first one, there are issues of deconfliction that clearly need to be fleshed out and improved,” he said.

Other leaders have been sharper in their condemnations of Israel.

“The protection – the situation – humanitarian situation is disastrous and is worsening day after day, and nothing justifies such a tragedy,” French Foreign Minister Stéphane Séjourné said in Paris at a meeting with Blinken.

Kirby’s call for better deconfliction methods was echoed on X, formerly Twitter, by British Foreign Secretary David Cameron. “Israel must urgently explain how this happened & make major changes to ensure safety of aid workers on the ground,” Cameron said.

The strike came as Netanyahu is in fraught talks with the Biden administration, which has backed Israel through nearly all of the war, over Israel’s plans to invade Rafah, the city on Gaza’s border with Egypt that Israel says is the last redoubt of Hamas. President Joe Biden wants Israel to explain how the more than 1 million civilians sheltering in Rafah, often at Israel’s behest, will be protected.

The war began on Oct. 7 when Hamas invaded Israel, killing some 1,200 people and taking more than 250 people hostage. Since then, More than 32,000 Palestinians have been killed, according to the Hamas-run Gaza health ministry. More than 250 Israeli soldiers have been killed in the invasion.

The White House still appears supportive of the overall Israeli war effort. Kirby pushed back against reporters who asked if his condemnation meant the Biden administration would leverage its defense assistance to Israel, answering growing demands among Democrats in Congress.

“We’re still going to make sure they can defend themselves and the seventh of October doesn’t happen again,” he said. But he added, “That doesn’t mean that it’s a free pass, that we look the other way when something like this happens.”